Tuesday, June 2, 2009

FEED


I came across the FEED project a little while ago and bookmarked it away as something I definitely wanted to contribute to. From the website itself here is the story of FEED:

FEED Projects was started in 2006 when acclaimed model and activist Lauren Bush designed a bag to benefit the United Nations World Food Program's (WFP) School Feeding operations. Lauren, a WFP Honorary Spokesperson who has visited eight WFP food aid operations around the world, was inspired by the plight of the people she met on her travels. She took a special interest in WFP's School Feeding program, which feeds and educates hungry children.

Inspired by the aesthetic of the bags of food distributed by WFP, she created the FEED 1 bag, a reversible burlap and cotton bag stamped with "FEED the children of the world" and the number "1" to signify that each bag feeds one child in school for one year.

At the UN, Lauren met then-WFP Communications Officer Ellen Gustafson and they hatched a plan to use FEED bags to FEED the world. In 2007, Lauren and Ellen founded FEED Projects, LLC and started selling FEED 1 bags in April of 2007. By the end of 2007, they raised donations for WFP to feed over 37,500 hungry children in school for one year. In 2008, FEED Projects various partnerships will lead to over $4 million for WFP school feeding.

Our personal commitment to working against hunger is matched with a commitment to the environment and to safe and healthy working conditions for all we work with. FEED bags are made with sustainable materials and are designed to be used as an alternative to disposable paper and plastic bags. This environmental and fair labor commitment is an added value in all FEED products.

The goal of FEED Projects is to market and sell as many FEED bags as possible and to FEED and educate the world's 400 million hungry children.


I think it's a great project and I feel especially connected to anything with Africa as both my parents were born and brought up there! I have visited Kenya when I was 10 and have seen the ravaging effects of AIDS (also a Project(RED) supporter) and the sad state of these children. If you bring anything into an orphange it has to be food and if you don't give it to them right away then most likely it is confiscated by the people running the orphanages for themselves.

This bag specifically targets Kenya but it was quite a bit outside of my budget :(.
It's available for $195 exclusively at Bergdorf Goodman for any of you that might be interested.

I did however purchase this one which provides 100 meals for school children in Rwanda and I will definitely be carrying this bag with pride!

There are several other ones at different price points so check them out!

11 comments:

JennyLo said...

I left you a lil something on my blog! http://homesweethomeandmore.blogspot.com/2009/06/kreativ-blogger-award.html

Lindsey said...

Very cool, I will def check it out!

Piper Jacquelyn said...

I remember when Lauren Bush started all of this a few years back! I actually love the bag, so thanks for sharing. I am a huge supporter of charities like this - my fave though? The Tom's shoes program that gives kids shoes for every pair bought by consumers. The shoes are actually super comfy, too! Thanks for sharing Aartee!

Aartee said...

I've been meaning to check out the Tom's Shoes program! I've seen quite a few commercials on TV and it looks really cool...

TheBeautyFile said...

This is an amazing project...my sorority sister, Ellen, works with Lauren & they have done such great work! Glad you posted!

Mango Gal said...

Such a wonderful cause! I'll check it out!

The Lil Bee said...

Such a great cause. Didn't Alex wear the dress version of this on RHONY, too?

being red said...

ooohhhh i want one! such a great cause. did you see alex's FEED bustier on real housewives of new york? it's outrageous.

Little House on Green said...

Wow, this is great, I will check it out. Thanks for sharing something so powerful.

Wearing Mascara said...

Thanks for posting these! Very chick but also for a good cause. I will definitely keep them in mind. xoxo

paula said...

I just love that her program is still going strong. Thanks for the reminder.